JAPAN MICHELIN TIRE ANNOUNCES ALL 396 SELECTIONS OF “MICHELIN GUIDE HOKURIKU 2021 SPECIAL EDITION” TARGETING 3 PREFECTURES IN HOKURIKU
French tire manufacturer Japan Michelin Tire Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Gen Sudo / Sudogen, hereinafter "Michelin") introduces carefully selected restaurants, restaurants and accommodation facilities. Prior to the release of "Michelin Guide Hokuriku 2021 Special Edition", we are announcing all the selections of Toyama, Ishikawa and Fukui prefectures today. In addition, the selection announcement video will be released on YouTube from 14:00, and the entire selection of Hokuriku will be released for free on the official Club Michelin app from 15:00. The book will be on sale at major bookstores nationwide on May 21st (Friday).
Five years after the publication of "Michelin Guide Toyama / Ishikawa 2016 Special Edition", an anonymous investigator dedicated to the Michelin Guide thoroughly investigated the three Hokuriku prefectures, which added Fukui prefecture, which is the 26th area in Japan, and restaurants.· Introducing 347 restaurants, 37 inns, 12 hotels, 396 in total. The number of two-star and one-star stores in Toyama and Ishikawa prefectures has increased, new three-star stores have been born in Ishikawa prefecture, and many star-listed stores have been introduced in Fukui prefecture. In addition, there are 19 Michelin Green Star restaurants in 3 prefectures that shed light on restaurants and restaurants that are engaged in sustainable gastronomy.
Gen Sudo, President and CEO of Nihon Michelin Tire Co., Ltd., stated as follows.
"The Michelin Guide has continued to evolve with the times, celebrating its 120th anniversary last year, and in that milestone year we added a new store selection index, the Michelin Green Star, to our evaluation. We are particularly keen on sustainable efforts. We will introduce various restaurants and restaurants as a new index for choosing a restaurant. Thanks to everyone in the hospitality industry who has worked hard even in the unique environment of Corona, Michelin Guide investigators are ordinary We conducted a survey and did not publish the Hokuriku version as planned. We believe that promptly providing information on recommended restaurants, restaurants, and accommodations in Hokuriku will support the industry. Please go out for a wonderful experience when you can go out with peace of mind. Michelin will continue to be a mobility company that provides the enjoyment of traveling with guidebooks and Michelin Guide digital sites and supports safe and comfortable movement with tires. "
Main selection of "Michelin Guide Hokuriku 2021 Special Edition"
The food is rated according to the Michelin Guide's own five criteria: 3 stars ( ) "excellent food worth traveling for", 2 stars ( ) "great food worth visiting even in a detour", It is expressed as one star ( ) "excellent food that is worth visiting if you visit nearby". In addition, there are also Bib Gourmand ( ) "Cooking that is more satisfying than the price" and Michelin Plate ( ) "Cooking that meets Michelin standards".
About the Michelin guide
In August 1900, the first Michelin Guide was published in France. Originally created for drivers, this guide contained a lot of practical information on how to use and repair tires, a list of car repair shops, gas stations, hotels and restaurants, and more. The Michelin brothers aimed to make travel safer and more enjoyable, that is, to improve mobility, in order to promote the use of automobiles and, by extension, to develop the tire market. This is still a common goal, including tires, Michelin maps, guidebooks and other publications. In 1911, a guidebook covering all of Europe was completed, and in 1926, the evaluation method of "expressing delicious food by the number of stars" started. The Michelin Guide quickly became a representative of gastronomic guides. In 2006, it entered North America and the New York version was published, and in 2007, the San Francisco, Las Vegas, and Chicago versions were published one after another. In the same year, "Michelin Guide Tokyo 2008" was published for the first time in Asia. The Kyoto / Osaka edition, which was published as the second in Japan in 2009, is now in its 13th year. Since then, we are expanding the coverage area outside Europe such as Hong Kong / Macau version, Rio de Janeiro / Sao Paulo version, Singapore version, Seoul version, Bangkok / Phuket & Phang Nga version, Taipei / Taichung version, Shanghai version, Guangzhou version, Beijing version. In Japan, the area where special editions are posted has been expanded every year since 2012, and now the Niigata edition, Hokuriku edition, Aichi / Gifu / Mie edition, Okayama edition, Tottori edition, Fukuoka / Saga / Nagasaki edition, Kumamoto / Oita edition Has been issued.
* Yokohama / Kawasaki / Shonan, Nara, Hyogo, Hokkaido, Miyagi, Hiroshima / Ehime areas have expired.
About Michelin
Michelin is a global leader in mobility, headquartered in Clermont-Ferrand, France. With more than 123,600 employees, we provide the tires, services and solutions for our customers to enable sustainable mobility in 170 countries. Approximately 170 million tires will be manufactured at 71 manufacturing bases (2020 results), and we will help you to make your mobility a unique and fulfilling experience, such as digital services, travel guides, hotel / restaurant guides, maps, etc. We are developing high-tech materials for various industries. For more information, please visit www.michelin.com.
About Michelin in Japan
Michelin's history in Japan began on September 17, 1964, with the Michelin Steel radial "X" tires used on the new monorail between Hamamatsucho and Haneda Airport, which opened 23 days before the opening of the Tokyo Olympics. It is no exaggeration to say that the history of Japan Michelin tires began with the Tokyo Olympics. Japan Michelin Tire is responsible for the basic research of the Michelin Group and the development of tires for passenger cars and light trucks in Japan and Asia, as well as for motorcycles, passenger cars / light trucks, trucks / buses to aircraft, construction machinery / agriculture. We handle a wide range of tires, including those for machinery, and are also developing a guidebook business and a licensing business.